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What is Good Domain Authority (DA) and Why Does It Matter?

DA, or Domain Authority for short, is a measure of a website's quality or relevance to search engines. Popular SEO SaaS Moz developed this term and it predicts a website's ranking ability as well as how it will perform in search engines in comparison to other websites in your niche.

Mathew Despins Developer

Mathew Despins is a marketing professional and blogger based in Boston, Mass. His background is in brand strategy, visual design, and account management.

What is Domain Authority? Why is it important?

Domain Authority (DA), is a Moz search engine ranking score that predicts how likely a website will rank on search engine result pages (SERPs). Domain Authority scores can range from 1 to 100. Higher scores indicate greater chances of ranking.

Is Google using Domain Authority in its algorithm?

Google doesn't use Domain Authority in its algorithm. Google may use domain-like metrics that are based on links similar to Domain Authority, but not Domain Authority.

It is important to note that Google does not use Domain Authority to determine how websites rank. It is not a ranking factor that will increase your rank in search engine results pages (SERPs).

What's the difference between Page Authority and Domain Authority?

Page Authority measures predictive ranking strength for a single page. Domain Authority measures the strength of entire domains or other subdomains. However, the metrics are calculated using the same methodology. In many ways, they are more similar than they are distinct.

These steps will help you to increase your Domain Authority.

Do your Off-Page SEO.
On-page SEO Optimization.
Do your technical SEO.
Mobile-Friendly Websites are a must.
Increase your page speed
Increase your social signals
Be Patient.

Your Domain Authority is essential. DA is vital because it gives you a snapshot of the website's overall performance and allows you to compare it to other websites to see where your site stands.