Are you struggling to become a technical SEO expert? With the right guidance, you can attain the knowledge and skills you need to optimize your website for organic search.
This comprehensive guide will walk you through the tactics and strategies of technical SEO, helping you become an SEO pro!
Understand the Aims and Benefits of Technical SEO
Technical SEO is an important part of your overall digital marketing strategy. The aim of technical SEO is to make sure that pages are properly indexed by search engine crawlers and meet all the technical requirements necessary for optimal visibility.
The benefits of technical SEO include appearing higher in search engine results pages, increased user experience, improved website speed and better crawlability, among other factors.
Take the time to understand the aims and benefits of technical SEO so you can get started with mastering it today!
Analyze Your Website Architecture and Implements Best Practices
A website that is not properly structured can prevent search engine crawlers from indexing pages or not completely. This means that important pages and content may not be found by users, thus limiting your potential reach and overall visibility.
Make sure to analyze and optimize your website architecture by implementing best practices for URL structure, internal linking, pagination, and more.
Doing so will ensure that search engine crawlers can easily crawl your website pages and discover your content.
Audit Your Using Comprehensive Technical Tools
When optimizing a website for technical SEO, the best place to start is with an in-depth technical audit. Comprehensive technical tools such as Ahrefs and SEMrush can help you identify common issues and errors on your website that may be preventing it from ranking higher in search engines.
These tools will also provide recommendations on how to fix them, so make sure to follow the instructions carefully.
Additionally, use these tools to keep track of your current rankings and identify areas of improvement.
Optimize Your Site Performance by Optimizing Page Size & Load Times
Site performance is a key component of technical SEO, as page speed and page size can have a major impact on how well your pages rank in searches.
Consider optimizing images and other assets to reduce the size of your web pages—both of these need to be below the 2MB threshold or risk being flagged by loading speed tools. You'll also want to focus on improving the time it takes for your web pages to fully load.
You can use PageSpeed Insights to check for any areas to focus on fixing.
To do this, you'll need to minify scripts, leverage browser caching, and use content delivery networks (CDNs). All of these best practices will help you keep your user experience fast and smooth while also keeping ahead in the technical SEO race.
Monitor and Test Regularly to Make Sure Everything is Working Properly
After you’ve implemented your technical SEO best practices, it’s important to regularly monitor and test your site to make sure everything is working properly.
For example, if you’re optimizing images to reduce load times but they’re not loading properly, then your visitors won’t get the intended benefit.
You should also use different tools like Website.Grader and Screaming Frog to assess page speed performance.
Regular testing and monitoring will keep your technical SEO efforts up-to-date so that you reap maximum benefits!
