Blogs

Renowned business expert and author of “Around the World in 80 days” Maarten Schafer says, “You need an 'Online Image', otherwise not having an 'Online Image' will be your image”.

In recent times, more people search the internet for products or businesses to patronize, more than physical stores, therefore, it behooves business owners to build a strong online presence capable of convincing consumers, and drawing in more profit. 

SEO's ROI can be measured to see the true impact of SEO. It is possible to show decision-makers at companies how SEO has generated leads, traffic, and sales. This can help them decide whether or not to continue investing in this strategy.

As seen below, many consumers do not want to search for a lengthy period before finding products and services. It is, therefore, paramount that the first impression of businesses should be convincing enough to generate conversion.

Businesses can manage their online reputation by taking into consideration the following statistics;

• The most important factors Google uses to determine search rankings include; link buildup and quality content.
• About 65% of consumers often trust SEOs more when conducting research.
• A business page that is ranked at number one gets about 31.7% of traffic and patronage
• Many people do not look past the first page of Google, only about 5% do.
• Binge controls about 9% of the Search Engine market and it ranks at number 2, while Google ranks at number 1 with about 75.34% of global search.
•  86% of people use Google Maps to find the exact location of a business.
• 55% of All internet traffic worldwide comes from mobile devices.
• 56% of all US online shoppers have used a mobile device to search for local businesses.
• More than half of smartphone users have found a new company or product by using a search engine on the phone.
• 51% of internet users access the internet only via their smartphones (no desktops or laptops).
• The average American spends 5 to 6 hours per day on their smartphones, not counting work-related use.
• 53% of mobile website visitors will abandon your site if it takes longer than 3 seconds to load.
• Increased searches for "Where to Buy" and "near Me" have been a result. 200% Since 2017.
• 68% Most online experiences start with a search engine.
• Google (+ Google Images), currently holds a 91.94% market share in search engines, followed closely by Bing and Yahoo!, Baidu and YANDEX.
• 61% of B2B marketers said that SEO and organic traffic generated more leads than any other marketing strategy.
• 63% of All shopping starts online, even though it takes place in a physical store.
• 70% of online marketers believe that SEO is more effective than PPC in generating sales.
• Google's top-ranked page has an average click-through rate of 32%.
• 75% of people don't scroll past the first page when searching engines.
• 66% of people conduct some kind of online research before they make a purchase online.
• Google's average first-page result is 1,447 words.
• Leads from search engines have 86% People ignore paid banner ads and choose to click only on organic search results.
• If your website takes more than 2 seconds to load, bounce rates can increase by 9% and 38% respectively if it takes longer than 5 seconds.
• For every second it takes for your website to load, conversion rates drop 4.42%
• 39.4% of Internet users in the U.S. perform voice searches.
• Nearly one-third of Americans use the internet every day to find local businesses.
• 76% of People who use their mobile phones to search for local businesses visit the same business every 24 hours.
• 28% of Local searches lead to a purchase within 24hrs.
• 61% of mobile searchers are more inclined to contact local businesses if they have a site that is mobile-friendly.
• 79% of consumers trust internet reviews as much or more than personal recommendations.

Bottom Line

The above statistics should be helpful to you in setting benchmarks that will guide your SEO campaigns. You may want to hire an agency like ours to help you ensure that your ROI meets your expectations for an SEO campaign.

Learn more about SEO by contacting Google SEO today.