If you are an accountant looking to increase visibility and get ahead of the competition, local SEO services can be a great tool.
With tailor-made strategies and tactics, our guide will help you understand how local SEO services can benefit your business and how to make the most of them.
What is Local SEO for Accountants?
Local SEO is the process of optimizing a website, content, and other web assets to make their visibility higher in local search results. It’s specifically aimed at targeting customers within a certain geographical radius, such as a city or even a neighborhood.
For accountants especially, local SEO can be beneficial as it exposes them to a larger client base looking for the services they provide in their area.
Benefits of Local SEO Strategies for Accountants
Local SEO strategies have a lot of benefits to offer accountants looking to expand their services. Through tailoring content, citations, maps, and other SEO tools to meet the needs of local customers, you can connect with potential clients who are likely to be more interested in your services. This helps you stand out from competitors in the local market and build brand awareness.
Additionally, local SEO strategies help you target long-tail keywords that are specifically relevant to your geographical area and surrounding businesses.
Strategies to Increase Visibility in Local Search
To make sure local customers are able to find your business on the web, it’s important to have a comprehensive local SEO strategy. Implementing tactics such as creating local citations, optimizing map listings, and maintaining an active presence on social media can help you build visibility in search engine results.
Additionally, you may want to consider writing location-specific content that includes relevant keywords and topics related to what you offer.
Use Schema Markup to Give Your Content Context
Structured data, sometimes referred to as schema markup can be used to help search engines understand the context of your content better. This helps your website appear in relevant searches and carries additional information like reviews, addresses, and opening times.
Adding this type of markup to your site will also help create an improved user experience by allowing customers to find the information they need quickly and easily.
Target Long-tail Keywords That Focus on the Location
In addition to using structured data to optimize your website, you can also target local keywords in your content. Long-tail keywords are search queries with three or more words used to target more specific audiences.
These are essential for local SEO because they often contain words that refer directly to a particular area.
For example, if you’re an accountant in New York City, you may want to use keyword phrases like “New York City Accountant Services” or “Accounting Services near Manhattan” in the content of your site.
Stay up to date with the newest Google SEO trends that will rank your content and keep increasing your website traffic. Contact Google SEO today to see how we can help your accounting business get more customers.
