Is the Future of SERPs Dependent on ChatBOTS Saving Us From Google Ads?
Is the landscape of search engine results changing for good?
Is the landscape of search engine results changing for good?
The introduction of ChatGPT is threatening to upend the global search engine industry.
Not so fast…
While ChatGPT can answer questions and provide information, it is not designed to replace Google.
However, to keep pace with Microsoft’s Bing search engine, Google is now testing Bard, its answer to OpenAI’s ChatGPT.
Google Ads have been drastically impacting search engine optimization (SEO) and rankings for years, but are there any solutions?
Could ChatBOT technology be the answer to solving the problem of Google Ads dominating SERPs? Find out in this article.
Analyzing the Impact of Google Ads on SERPs.
Google Ads have had a major impact on the way we use search engines and their algorithms.
The increase in ads has caused reduced visibility for organic results, causing websites that are not advertisements to be pushed further down the SERPs.
This has made it more difficult for people to find useful information, as marketers have begun paying large sums of money in order to have their ads appear at the top of searches.
Google’s Step into AI
Google announced next-generation conversation and language capabilities two years ago using their Language Model For Dialogue Applications (or LaMDA). Bard is an experimental conversational AI service powered by LaMDA.
According to Google CEO, Bard aims to bring together the vast knowledge of the world with the intelligence, power, and creativity of large language models. Bard draws from information on the internet to deliver high-quality, fresh responses. Bard can help you express your creativity and be a springboard for curiosity.
Meaning it can turn very complex questions into easy-to-understand answers.
Google BERT Update
Search results that are not expected can often be frustrating and even harmful.
On October 25, 2019, Google announced that it had begun using BERT models to answer English-language search queries in the US. Google Search reported on December 9th that BERT was adopted by Google Search for more than 70 languages.
Google uses BERT for its understanding of searchers who are looking for explicit content.
Particularly effective in reducing explicit material for searches related to gender, ethnicity, and sexual orientation. This can have disproportionately negative effects on women, especially those of color.
According to Google, this method of using BERT has resulted in 30% fewer "unexpected and shocking results" in search engines over the past year.
Officially, the Multitask Unified Mod (MUM) update was launched in June 2021.
It is a multimodal search algorithm that breaks down language barriers and improves search experiences.
This algorithm can handle complex queries and give one answer, without having to do multiple searches.
MUM is 1,000 times more powerful than BERT and will also emphasize audio, video, and image content beyond what is written.
Microsoft Bing’s ChatGPT
OpenAI introduced ChatGPT in November 2022.
ChatGPT relies on content from the internet before 2021 to learn how to answer questions. However, when it comes down to current and trending topics it has difficulty.
Initial reports indicated reports of a “code red” at Google after the launch of the new AI-based chatbot.
Why would ChatGPT matter for Google search results?
How ChatBOTs Offer a Solution to Rescue Us from Unnecessary Ads.
ChatBOTs are emerging as a potential solution to the decline of visibility for organic results on SERPs.
ChatBOTs are interactive pieces of software that can be used to automate tasks across different platforms, allowing people to search more efficiently without having to wade through irrelevant ads.
By using a simple conversational interface, users can quickly get the information they’re looking for without having to scroll through page after page of advertisements.
ChatGPT Impact on SEO Performance
As technology progresses, so does the landscape of search engine optimization. Remember when people used to Ask Jeeves?
Now Google actually powers Ask.com search results.
People want to answers they seek now, with limited clutter to cut through. Google relies on advertisers to power its business.
In order to find the answer you are looking for, you need to know to skip over the advertisers.
With ChatGPT, you receive the answer immediately.
ChatGPT is not Google’s Replacement.
It requires a different architectural perspective to serve Google-like services. This is not the same as ChatGPT.
ChatGPT and its ancestor GPT are designed to achieve:
- Meaning from textual information -- both data- and sentiment-based
- Create a response that is based on the intent of the user (what they have asked) and the context (what has been discussed).
Google searches are designed to deliver information based on keyword inputs.
- It does not generate any information by itself.
- In a near real-time fashion, deliver results that are based on web content in ever-growing quantities
The introduction of Bard, (Google’s answer to ChatGPT)
Advantages and Disadvantages of Using ChatBOTS for Search Engines.
ChatBOTs come with both advantages and disadvantages when used for search engine optimization. On the one hand, they can provide users with a more efficient way of searching and thus increase their satisfaction with SERPs.
On the other hand, they can take away from the organic visibility of websites, as the use of ChatBOTS may significantly reduce the need for traditional SEO strategies.
Ultimately, it’s up to individual businesses if they decide to invest in using ChatBOTs as part of their search engine optimization strategies.
What Can We Expect From Google Going Forward?
For now, Google has chosen not to implement its own ChatBOT tech natively into SERPs. It is likely that the company will continue to explore and update its algorithms in order to remain competitive in the search market.
It is possible that they may open up access to their AI technology, allowing businesses the ability to use it for improving the results of their search engine optimization campaigns.
Additionally, Google could also implement measures such as using ChatBOTS to moderate ads on search engine result pages, ensuring a better user experience for those who click on them.
Is There a Future For Search Engine Optimization?
Despite the impact of Google Ads on the traditional approach to Search Engine Optimisation, it is still a viable or even essential channel for businesses looking to draw organic traffic to their websites.
Smart use of keywords and content are still key components of successful SEO campaigns, and thorough technical optimisation can pay dividends in terms of the visibility of a website within organic search results.
Depending on the industry, optimising for local search terms may be even more important given voice search’s increasing relevance for these queries.
Ultimately, there is no one-size-fits-all solution to dealing with Google Ads; different strategies will work better depending on the product and services being offered as well as alternative marketing channels in use.
Chatbots, an AI digital marketing tool that can dramatically improve your results by helping you generate leads and get insightful feedback from clients, is a great option.
PageSpeed Insights 2023 and Core Web Vitals 2023 will remain essential tools for monitoring the speed and performance of websites. Businesses that prioritize page speed improvements will see a return on their investment in content quality and higher keyword rankings for all pages in their domain.
SEM will be an effective and powerful form of paid media marketing in 2023 for businesses that want to reach their target audience, drive traffic, and increase sales. SEM is cost-effective as businesses only have to pay for the ads that are clicked on.
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